Content Tips for Bulk SMS Marketing
There are different marketing avenues that companies can choose to drive sales. SMS marketing is one of the best marketing options for businesses. However, SMS marketing is not given the attention it deserves by most businesses. The reasons for not using the marketing vary. High cost is one of the reasons that businesses cite for not adopting SMS marketing. However, these reasons are not justified.
According to a recent marketing study, text messages are read quickly and frequently than social media posts and emails. Most SMS messages are read within five seconds of them being delivered to a recipient’s phone. Thus, SMS will ensure your message gets delivered to your audience in a better way.
However, bulk SMS marketing comes with some challenges you should know. Users consider their mobile phones as private property. Therefore, they last thing they would expect to receive is an irrelevant or annoying message. For this reason, you need to work on your SMS campaign. Here are some tips that will help you have a successful bulk SMS marketing campaign.
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Use the Right Content for Your Marketing
The success of your bulk SMS marketing campaign will mainly depend with the message you send. The type of company you are or what you would like to achieve should guide you on the content to create. Still, there are some rules to follow in bulk SMS campaigns.
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With SMS marketing, you have a short space to convey your message. To be precise, you have to deliver your message in 612 characters. For this reason, you have to be precise and clear. If your content is too short, consumers may not end up getting your whole message. If it is too long, it may make customers lose interest. It is important for your audience to act on receiving your message. Therefore, make sure your audience has something to respond to.
Sending out offers is one of the ways in which you can use bulk SMS marketing to improve your business sales. A number of studies have shown that consumers respond better to promotional messages sent to them through SMS. Make sure any offer you send through bulk SMS is well explained. You should also provide information on how to redeem the offer. For example, you can provide a discount code on your SMS. When you do this, consumers will feel the offer is exclusive for them. It is also important for your offer to have a deadline. You will make your audience act quickly when your offer has a deadline.
You can have success with bulk SMS marketing by following the guide above.